Wednesday, January 28, 2009

Old Media: Commercials Still Matter

This MasterCard Commercial reminds me why Old Media is not dead.

I am:
  • Male aged 18-35
  • Have Digital Cable - (I made the switch already!)
  • Have a DVR
  • 90%+ of all TV I watch is DVR Recordings

Even though all the above are true. I still find myself talking to friends and family about TV commercials I have seen.

How can this be?

The answer is simple and may be hard for many to admit. Ready for it?

You & I are LAZY (Or at least easily distracted)

A typical TV viewing session occurs when I get home from work, check my DVR and choose a show. I have a short attention span so I will usually read a magazine or look at the internet during playback. The DVR will allow me to repeat things I miss due to my lack of focus. I have the remote on my lap, but I am not vigilant about fast forwarding through EVERY commercial. If something catches my eye, I will actually rewind the DVR to catch a commercial. I can't be the only consumer in America with this behaivor.

Tonight, I was watching an episode of Seinfeld (in real-time). I was at the computer and noticed Peyton Manning droning on about something. I rewound the DVR and watched the commercial. I was so interested in the commercial, I went to to see more. (A couple years back you could have Peyton yell insults at your friend about their mini-van.) To complete the Old Media are not dead theme, I have embedded the commercial below. MasterCard was not saavy enough to allow users to grab the embed code on, but has posted it on YouTube.

No comments: